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Offers a clean and sustainable hair care alternative.
September 10, 2019
By: Happi Staff
Givaudan Active Beauty presents Naturein Wheat Peptides, a clean and sustainable alternative to cationic guar, a key specific detangling ingredient for hair care. The new natural ingredient obtained from 100% French origin locally-sourced wheat and crafted by green fractionation will be introduced at Incosmetics Latin America on September 18th. Ecological and natural beauty are two of the biggest hair care market trends in the industry. Givaudan’s Clean and Natural Study 2019 demonstrated that...
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